Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services. First question: What set […]
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results […]
Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. […]
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be […]
Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand? We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search […]
Ignorance is bliss, some say. Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all? Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and […]
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will […]
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is […]
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their […]
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